Marketing & Strategy Branding – If you build it, they will come. Not true, especially if they don’t know your restaurant exists, where it’s located and what your specialty is. That’s where brand positioning and marketing strategy come into play. HRBUniversal, LLC knows the importance of getting the word out and can help you spread your message to your target audience.
An effective marketing strategy has many gears, each working together to propel your message and business growth forward. First, you need to identify your brand with logo design and selection of colors and fonts. The next step is to identify your core values; what does your brand stand for? Fine dining? Comfort food? Meals on a budget? Your brand strategy tells your story and positions you in the marketplace because a successful restaurant cannot be all things to all guests. The brand experience relates to your web site and marketing collateral (signs, flyers, menus) where guests interact with you to decide if they will visit your establishment.
Market research indicates that 85% of guests search online before visiting a restaurant. Your website is your brand’s online hub and your social media accounts broaden your reach further into the community of potential diners. Seasoned Restaurant Consultants will provide a marketing plan focused on increasing guest traffic to your business that is both proactive and practical for your budget.
Areas where we can assist in getting the word out:
- Web Design (build or refresh)
- Graphic Design
- Social Media Management
- SEO (Search Engine Optimization)
- Direct Mail
- Comment Cards
- Loyalty Programs
- email marketing